AI Insights · Timothy · April 2025
Top 5 Film & TV Apps on Android in Brazil: Q1 2025
Discover the performance trends of the leading Film & Television apps on Android in Brazil during Q1 2025, with insights into downloads, revenue, and active users.
In the first quarter of 2025, the Film & Television app market on Android in Brazil showcased diverse trends in downloads, revenue, and active user engagement. Here's a closer look at the top-performing applications:
Netflix saw a consistent decline in weekly downloads, starting at approximately 284K in early January and decreasing to 143K by the end of March. Active users also trended downward, from around 20.5M to 16.9M over the quarter.
Max: Stream HBO, TV, & Movies experienced an upward trajectory in weekly downloads, peaking at 241K in early March. Revenue increased notably, reaching around $217K during the same period. Active users fluctuated but saw a slight decline towards the end of the quarter, finishing at approximately 6.4M.
Globoplay: BBB 25, novelas e + maintained strong revenue figures, with a peak of $445K in mid-February. Downloads remained steady, with a minor peak of 198K in mid-January. Active users showed significant growth, peaking at approximately 6.9M in early March.
Prime Video maintained a steady revenue stream, peaking at $160K in early March. Downloads varied slightly, with a high of 185K in mid-January. Active users saw a slight increase, ending the quarter at 2.2M.
Apple TV marked a sharp increase in downloads, reaching 374K in early March. Revenue also showed growth, peaking at $14K in late March. Active users saw a significant rise, peaking at 367K in mid-March.
These insights highlight the dynamic nature of the Film & Television app market on Android in Brazil. For more detailed insights, visit Sensor Tower.